We call our training platform the
8 Steps to Internet and BDC Success
which ensures all the vital elements are covered
KainAutomotive.com trainers focus on a comprehensive approach so the
results are immediate and long lasting. We integrate our training and processes
as a complement your sales operations so it motivates your team to own and
support the Internet and BDC Operation.

  1. Vision and Goals
  2. Strategy for motivating prospects
  3. Structure of your operation and all personnel considerations
  4. Lead Handling Process based on proven best practices
  5. Tactics that drive greater responses, appointments and sales
  6. Marketing Plan for generating exceptional prospects with websites,
    search engines, 3rd party sites, Video, Social Networking and other
    unique techniques with a focus on ROI
  7. Tools and Technology selection, management and process and tactics
    integration
  8. Metrics to measure every aspect of the operation, daily, monthly and
    yearly to drive performance at the peak

We teach you and your team the essentials to developing and maintaining a
successful Internet operation.

  • Department structure - Designing the right organization setup, job
    descriptions, compensation plans, recruitment ads, hiring tactics, etc.
  • Online marketing - Dealership websites, SEO and SEM, selecting and
    managing 3rd party lead providers and online classified providers, eBay
    techniques and database marketing
  • Lead handling process - Our time tested "Two Week Press" will be the
    platform for connecting with more prospects, setting appointments and
    making the sale
  • Lead handling tactics - We provide all the email templates and call scripts
    for every possible situation, when and how to price, short and long term
    follow-up strategies
  • Tools and technology - Our expertise in selecting the right tools and
    technology and integrating our lead handling process and tactics is
    essential in your success. We work with every provider and can assist you
    in making the right decision within your budget.
  • Reports - Our Monthly Internet Performance Summaries provide your
    team with the decision making tools needed to select the best possible
    lead sources and to measure th performance of each team member. Run
    your Internet department with a focus on your return on investment
Training | Consulting | Workshops | Customers | Best Practices | Recommendations | Credentials | Contact | Home
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Upcoming Events

KainAutomotive.com
"Client Only Workshop"

Internet in the
Fast Lane

September 22 - 23
Lexington, KY

Please contact Laura Wells or
Cathy Lerza for complete
details at 1-888-546-3428

Click here for the invitation
and registration packet

Sorry - this is a closed event
for KainAutomotive.com
clients only