Automotive Internet Sales Training and Digital Marketing Specialists
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Auto Dealer Monthly "Dealers' Choice Award Winner" for Automotive Internet Sales Training Company 2008, 2009, 2010 & 2011
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Internet Operations Training
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Digital Marketing Training
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Social Media & Reputation Management Training
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Our 8 Cylinders of BDC Development has been an ongoing work in process
as our Senior Partner Greg Wells has continued to evolve the curriculum as the
needs of the market changes. Key elements include Structure Development,
exceptional Telephone skill building and actual Business Development in
addition to responding to incoming customer requests.
The development of an effective BDC requires a bit more time than Internet
Operations Development since it typically involves all aspects of the dealership
including Fixed Operations. Everything we offer in our BDC training is
customized to your dealership needs and designed to ensure it fits in with your
current successful sales and service operations. Our BDC training also includes
our "On the Fly" consulting as well as Monthly Internet Performance
Summaries to keep you and your team focused on ROI.
Our BDC training starts with an extensive 3 day in-dealership full immersion and
development of your Operations Blueprint and is supported with performance
acceleration visits and web-conferences at strategic intervals.
For more information on our BDC Operations Training please contact Greg
Wells at greg@kainautomotive.com or by cell / text at 859-983-0370
By far, Digital Marketing training requires our team to be constantly on the watch
for what motivates consumers to provide their contact information so our team
can teach them how to effectively respond, gain appointments and eventually
sell a vehicle.
Whether it be assistance with your dealership website, search engines, 3rd
party leads, online classified and even eBay, we keep your team up to
speed on where you need to market and how to drive the best possible return.
We provide a Digital Marketing Planning Guide to outline your Online
marketing plans as well as the guidance to select the best vendors, hold them
accountable and measure your return to ensure it achieves your goals.
Our Digital Marketing Training is typically offered as an add-on to our Internet or
BDC Training but our Advanced clients enjoy an annual review to set the stage
as well as ongoing web-conferences to ensure the projected results occur as
expected.
For more information on our Digital Marketing Training please contact Brian
Hannan at brian@kainautomotive.com or by cell / text at 312-218-0788
Our newest and fastest growing part of our Training portfolio is our Social Media
and Reputation Management practice. With the exceptional growth in
Facebook, YouTube, Twitter and countless other socially oriented sites it is a
bit overwhelming for dealerships to weave these into their overall Digital
Marketing Plan. We read and study daily so we can provide the best possible
guidance so your team can rely on us to steer them in the right direction.
Key elements of this training includes teaching your team how to set up
effective Social Media platforms, how to monitor results, how to manage good
and bad reviews and most of all, how to increase your Return on Influence.
Our Social Media Training typically starts with an in-dealership training session
to orient your team and to develop your Social Media and Reputation
Management Blueprint which will guide your social growth and reputation
enhancement activities. This training is then supported with "On the Fly"
consulting, ongoing measurement and strategic web-conferencing.
For more information on our Social Media and Reputation Management Training
please contact Brian Hannan at brian@kainautomotive.com or by cell / text at
312-218-0788
Our Internet Operations Training Curriculum has proven to drive sales and
profit results for our clients. We utilize our Internet Operations Blueprint to
create an 8 Step framework that guides your team through their Internet
Operational growth.
Key elements include development of your unique Lead Handling Process,
Communication strategies and tactics and a complete Digital Marketing
orientation. Your team will appreciate the ongoing Performance Acceleration
Training to keep momentum going. This training is delivered using a
combination of in-dealership visits and web-conferencing.
Our "On the Fly" consulting is our secret sauce and combined with our Monthly
Internet Performance Summaries (MIPS) you can expect immediate and
long-lasting results.
For more information on our Internet Operations Training please contact
Patrick Ucci at patrick@kainautomotive.com or by cell / text at 561-445-3332
Tactical Skill Building Elements included in All of our Training Packages or available a la carte
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Telephone skill building, situational scripts, call outlines and word tracks
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Email skill building, situational templates and proven best practices
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Texting skills, timing, technology integration and proven techniques
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Video strategies, tactics and technologies for vehicles and personnel
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Live Chat skill building, conversation and conversion tactics that drive results
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Not sure if you need our help?
Ask for your Free Internet or BDC Operations Self Evaluation Form... Results@kainautomotive.com.
You'll be able to do a complete review of your Internet or BDC or Social Media Operation and also learn about the key areas we focus on in our Training.
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