eNewsletter
LoyaltyDriver - www.imnloyaltydriver.
com
Reasons to like:
When I was at the dealership we
created a newsletter to mail to our
customers to stimulate them to feel like
they were "one of the family". I think
this worked but we did not receive much
feedback. With an eNewsletter like those
offered by IMNinc.com and their
loyaltybuilder product you receive
immediate feedback from your
customers.
You can tell who reads the newsletter
and what articles they enjoyed reading
the most. Consider one for your
business. I can attest to the fact that it
works because I use it myself. You will
love the reports available because they
tell you what your customers want to
see.
Lead Management/CRM Tools
iMagicLabs - www.imagiclabs.com
Reasons to like:
The iMagicLabs product is by far and
away the easiest Internet lead
management tool available in the
market today. The interface is intuitive
and easy for the most novice Internet
sales team member to use. The ability
to send high quality dealer branded
emails is simple and the reports will help
you to determine what is working and
where you need improvement.
Cool Product
CoVideo - www.customervideo.com
Reasons to like:
Cool new way to really connect with
your customer using server based video
emails that let you talk direct to the
customer via video. Imagine an auto
response from your dealership with a
message from the dealer or dealership
spokesperson thanking the customer for
submitting the lead or a follow-up email
with a video where the Internet sales
specialist can speak specifically to the
customer about their request. "Mr. Jones
I like your choice in vehicles - my name
is David Kain and I wanted to let you
know we have 4 in stock".... The
company is lead by Ed Mugg and Jason
Price who put their energy into customer
service and development of solutions
that work.
Lead Aggregation Services
Dealix - www.dealix.com
Reasons to like:
The best dealer control features
available. Dealer controls can be set to
select up to 4 distinct radius to pull leads
from. If there is a hot model that
generates a lot of requests for inventory
you do not have available you can stop
those model specific leads. You can
decide how many leads you want each
month and smooth them out to get a
certain amount each day. You can even
set a dollar amount and cap it off so you
stay within your budget. I know their
sales and marketing staff is focused on
providing long-term solutions and they
will assist you in getting the best sales
results.
AutoUSA - www.autousa.com
Reasons to like:
AutoUSA has a unique pedigree that
other 3rd party lead providers cannot
claim. They were created by the nations
largest dealer group to provide leads to
their own dealerships. This holds them
accountable to an extraordinary
standard and as a result they can claim
great lead quality. In addition, they use
filtering to bring the best quality leads to
your dealership and hold their lead
sources to a closing rate standard so
they can keep you as a client.
Website Builders
DealerPeak - www.dealerpeak.com
Reasons to like:
Full integration with CRM tool allowing
for simplified long term follow-up. Best
customer personalization features that
"remember" the customer when they
come back to the site. They even keep
a running record of vehicles the
customers have searched for on their
visit much like Amazon. They also have
a search by payment option that is tied
to your inventory and returns the
vehicles in inventory that meet the
customer's payment range. Try out their
make an offer feature with the voice
over. Their pricing is fair and their
contract terms are favorable to dealers.
I like the CEO - Jock Schowalter and
believe he has the best interest of
dealers in mind.
Dealer.com - www.dealer.com
Reasons to like:
Dealer.com has cool websites that make
it easy for customers to enjoy and then
submit leads. When you put yourself in
the customers shoes you realize they
just want a quick and easy way to
research and search inventory and
specials. These websites are intuitive
and provide multiple choices for
consumers to make an offer, submit a
request for quote, seek financing, etc.
In addition, the individual vehicle listings
have the best photo and detail
information I have seen as well as a list
of vehicles in your inventory that they
may want to consider other than their
first choice. The management team is
flexible to your needs and readily
available which is a big plus.
MJMI.com - www.mjmi.com
Reasons to like:
MJMI has been around a long time and
their advertising pedigree serves them
well in knowing how to stimulate
consumers to action. The owner Jeff
Bonnell is approachable and involved in
the day to day business and like a
dealer he realizes every customer
matters. Their technology is designed
around your business and they
customize the look and feel based on
proven techniques. They are in a growth
mode now but have the capacity to take
care of their current customers and any
new ones that are interested. One cool
idea they have implemented is an audio
description of the used vehicles that can
be in English or Spanish. Share with
them your ideas and watch them bring
them to reality.
DealerOn – www.DealerOn.com
Reasons to like:
Dealerships need their vendors to do
more than just host their website; they
need a complete Internet marketing
strategy partner. When DealerOn builds
your virtual dealership, that’s exactly
what you’ll get. DealerOn’s three key
strengths are Search Engine
Optimization, lead conversion, and
stellar customer support. Using their
expertise in SEO, they take search
engine rankings, algorithms, and
keywords into consideration with
everything they do, helping to put your
dealership in front of 90% of the search
engine traffic. DealerOn also gives you
tools to turn that traffic into leads,
providing you with rich conversion tools
like E-AutoSavings, Virtual Inventory,
and video resulting in a 7-10%
conversion rate. Their back end
administration center is incredibly easy
to use, giving you all of the access you
need to update and change your
marketing campaign. For those of you
who might want or need a little extra
help, you’ll be able to reach your
dedicated account rep and support team
when you need them. DealerOn’s
customer support is above and beyond
what you may have experienced with
other vendors.
Search Engine Marketing
AutoDealerTraffic - www.
autodealertraffic.com
Reasons to like:
We know the best possible leads come
from your own website but sometimes it
is difficult to increase the volume.
Search engine marketing solves this
issue and yet it is confusing to know
how to set it up for optimal impact
without it being a full time job for your
team. Well it is a full-time job at
AutoDealerTraffic and Todd Swickard
and his team do an excellent job of
setting up the right formula for your
dealership and budget. Drive traffic to
your site, generate more leads and sell
more vehicles.
ClickMotive - www.clickmotive.com
Reasons to like:
In a field that is soon to be overcrowded
it is important to select an SEM provider
that can understand the unique needs of
their dealers. ClickMotive works with
some intriguing technology to provide
web searchers with dynamic web
landing zones that convert to leads for
your dealership. Their strategy differs
from most of the other main line
providers in this respect. Both methods
will work for a dealership whether they
come to the dealer site or a dynamic
site. In time we can tell which is most
productive. This model is designed to
generate high quality leads and dealers
do a better job of selling good quality
leads.
Dealer Listing Service
Car Dealers Near You - www.
cardealersnearyou.com
Reasons To Like:
This local directory of car dealers offers
free detailed listings to dealers - gain
free traffic to your website and links
which help your search engine rankings.
(A free listing allows you to display your
dealership name and a link to your
website, your address, a local phone
number, a toll free phone number, the
tagline for your dealership, your
business hours, services offered, makes
of vehicles offered, an inventory
description, specials and promotions,
and rebates and incentives. You choose
a username and password and can
update your listing at anytime. A free
listing is allowed for each physical
location of the business - dealerships
with multiple locations can submit a free
listing for each location. )
Website Builders
DealerPeak - www.dealerpeak.com
Reasons to like:
Full integration with CRM tool allowing
for simplified long term follow-up. Best
customer personalization features that
"remember" the customer when they
come back to the site. They even keep
a running record of vehicles the
customers have searched for on their
visit much like Amazon. They also have
a search by payment option that is tied
to your inventory and returns the
vehicles in inventory that meet the
customer's payment range. Try out their
make an offer feature with the voice
over. Their pricing is fair and their
contract terms are favorable to dealers.
I like the CEO - Jock Schowalter and
believe he has the best interest of
dealers in mind.
Dealer.com - www.dealer.com
Reasons to like:
Dealer.com has cool websites that make
it easy for customers to enjoy and then
submit leads. When you put yourself in
the customers shoes you realize they
just want a quick and easy way to
research and search inventory and
specials. These websites are intuitive
and provide multiple choices for
consumers to make an offer, submit a
request for quote, seek financing, etc.
In addition, the individual vehicle listings
have the best photo and detail
information I have seen as well as a list
of vehicles in your inventory that they
may want to consider other than their
first choice. The management team is
flexible to your needs and readily
available which is a big plus.
MJMI.com - www.mjmi.com
Reasons to like:
MJMI has been around a long time and
their advertising pedigree serves them
well in knowing how to stimulate
consumers to action. The owner Jeff
Bonnell is approachable and involved in
the day to day business and like a
dealer he realizes every customer
matters. Their technology is designed
around your business and they
customize the look and feel based on
proven techniques. They are in a growth
mode now but have the capacity to take
care of their current customers and any
new ones that are interested. One cool
idea they have implemented is an audio
description of the used vehicles that can
be in English or Spanish. Share with
them your ideas and watch them bring
them to reality.
DealerOn – www.DealerOn.com
Reasons to like:
Dealerships need their vendors to do
more than just host their website; they
need a complete Internet marketing
strategy partner. When DealerOn builds
your virtual dealership, that’s exactly
what you’ll get. DealerOn’s three key
strengths are Search Engine
Optimization, lead conversion, and
stellar customer support. Using their
expertise in SEO, they take search
engine rankings, algorithms, and
keywords into consideration with
everything they do, helping to put your
dealership in front of 90% of the search
engine traffic. DealerOn also gives you
tools to turn that traffic into leads,
providing you with rich conversion tools
like E-AutoSavings, Virtual Inventory,
and video resulting in a 7-10%
conversion rate. Their back end
administration center is incredibly easy
to use, giving you all of the access you
need to update and change your
marketing campaign. For those of you
who might want or need a little extra
help, you’ll be able to reach your
dedicated account rep and support team
when you need them. DealerOn’s
customer support is above and beyond
what you may have experienced with
other vendors.
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