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| We get a lot of questions about what products and services we recommend. Hopefully this page will assist with providing answers to those questions. Below are links to products or services we have reviewed or have customers who use them that we like. We list them here with a brief note on why we like the product and why it would be worth your time to consider. Please let us know if you agree. Dealership Website Performance Boosters Category BlackBookOnline - www.blackbookonline.com Reasons to like: If you have an option on which trade appraisal tool to use on your website I would recommend the evaluation tool that your used vehicle manager can feel good about- BlackBookOnline. This tool allows your dealership to present a range for the customers trade in exchange for their contact information. Dealerships who use this tool are able to establish fair trade values that customers can feel good about, keep peace with their used vehicle managers and allow your online experience to match your offline experience. This service allows you to keep your website in balance with a trade appraisal tool that fits your operational style and is a great lead generator for a cost per lead of half the industry standard. In addition to being available on individual dealership websites you'll see this service branded under intelliprice on the General Motors and Ford websites as well as some others because it generates so many high quality leads. DealerCentric Solutions – www.dealercentric.com Reasons to like: Dealers who use DealerCentric’s “Get Pre-approved in Seconds” program, on average, increase online credit apps by 400%, increase click to submit ratios by 300% and boast 30%+ lead to sales ratios! With month-to-month pay-for-performance contracts, DealerCentric’s “Get Pre-approved in Seconds” program is the lowest cost per sale lead generation tool in the market! Average credit scores are increased 50 basis points and lead information can be pushed into any CRM tool. DealerCentric’s security controls are unmatched in the industry. Dealers can have their credit application links displayed on their inventory on portals such as Cars.com. DealerCentric has just launched their “Virtual Showroom” a dealer web-site branded module that enables consumers to research new and/or used vehicles, colors, pictures, videos, options, specifications, performance and safety in a single user interface. Consumers can save favorites in their personal car page and download or email brochures. Consumers can search dealer inventory, request quotes, make offers, schedule test drives, calculate/request payments and “Get Pre-approved in Seconds” on a specific vehicle. Leads can be pushed to Dealer CRM. What differentiates “Virtual Showroom” from other consumer facing inventory modules is the speed of navigation, unprecedented combined new/used search and ability for dealer to customize inventory landing pages just about anyway they want. E-AutoSavings Incentive Based Lead Generation – www.eautosavings.com Reasons to like: Turning the potential customers who view your website into actual leads can be difficult. For dealerships using the E-AutoSavings Incentive Based Lead Generation tool, it’s almost too easy. After entering your site, visitors are prompted to enter their contact information to earn the incentive offer that you choose. When they do, they will automatically receive a full color multimedia vehicle e-brochure to engage their buying interest along with a 5 and 15 day follow-up survey. The real twist is adding an increased offer to schedule a test drive which has effectively generated 33% of the leads with accompanying test drive appointments! E-AutoSavings can generate between 50-300 leads from your existing website traffic with an average conversion rate of 6%, double the industry norm! Reporting features are included, as is complete control through the easy to use admin tool. They’ll give you a free trial so you have nothing to lose by giving it a shot. CRM and Owner Database Marketing OnStation - www.onstation.com Reasons to Like: OnStation is a proactive service that develops and runs sales and service email campaigns targeting your current customer base: “owner marketing,” to use their term. OnStation doesn’t merely help you do this; they actually do it for you, based on your goals, preferences, and brand. The people at OnStation bring a lot of valuable marketing expertise to the table. They know how to create campaigns that drive vehicle sales and service ROs. They know how to get ISPs to deliver your emails, and how to get customers to read them. And they take a long-term perspective that ensures you’re constantly building stronger customer relationships. On top of all this, their ROI reports show you the revenue results every month! Owner Loyalty Boosters Category MyCarPage - www.mycarpage.com Reasons to like: This unique service truly allows you to take ownership of customers and has a proven track record of increasing retention and sales & service revenue. A low fixed monthly fee supports an unlimited number of customers (with no individual transaction costs) making this service tremendously cost-effective. MyCarPage “parks” your customers’ vehicles on your website by building a personal web page for each current (and past) customer. Customers have access to their vehicle history, gas prices, traffic reports and other valuable consumer benefits on their personal web page, while automatic service reminders and other targeted email communications are sent touching the customers at key points in their vehicle ownership lifecycle. Also, they are great at collecting customers’ email addresses, including lost customers! eNewsletter LoyaltyDriver - www.imnloyaltydriver.com Reasons to like: When I was at the dealership we created a newsletter to mail to our customers to stimulate them to feel like they were "one of the family". I think this worked but we did not receive much feedback. With an eNewsletter like those offered by IMNinc.com and their loyaltybuilder product you receive immediate feedback from your customers. You can tell who reads the newsletter and what articles they enjoyed reading the most. Consider one for your business. I can attest to the fact that it works because I use it myself. You will love the reports available because they tell you what your customers want to see. Lead Management/CRM Tools iMagicLabs - www.imagiclabs.com Reasons to like: The iMagicLabs product is by far and away the easiest Internet lead management tool available in the market today. The interface is intuitive and easy for the most novice Internet sales team member to use. The ability to send high quality dealer branded emails is simple and the reports will help you to determine what is working and where you need improvement. Cool Product CoVideo - www.customervideo.com Reasons to like: Cool new way to really connect with your customer using server based video emails that let you talk direct to the customer via video. Imagine an auto response from your dealership with a message from the dealer or dealership spokesperson thanking the customer for submitting the lead or a follow-up email with a video where the Internet sales specialist can speak specifically to the customer about their request. "Mr. Jones I like your choice in vehicles - my name is David Kain and I wanted to let you know we have 4 in stock".... The company is lead by Ed Mugg and Jason Price who put their energy into customer service and development of solutions that work. Lead Aggregation Services Dealix - www.dealix.com Reasons to like: The best dealer control features available. Dealer controls can be set to select up to 4 distinct radius to pull leads from. If there is a hot model that generates a lot of requests for inventory you do not have available you can stop those model specific leads. You can decide how many leads you want each month and smooth them out to get a certain amount each day. You can even set a dollar amount and cap it off so you stay within your budget. I know their sales and marketing staff is focused on providing long-term solutions and they will assist you in getting the best sales results. AutoUSA - www.autousa.com Reasons to like: AutoUSA has a unique pedigree that other 3rd party lead providers cannot claim. They were created by the nations largest dealer group to provide leads to their own dealerships. This holds them accountable to an extraordinary standard and as a result they can claim great lead quality. In addition, they use filtering to bring the best quality leads to your dealership and hold their lead sources to a closing rate standard so they can keep you as a client. Website Builders DealerPeak - www.dealerpeak.com Reasons to like: Full integration with CRM tool allowing for simplified long term follow-up. Best customer personalization features that "remember" the customer when they come back to the site. They even keep a running record of vehicles the customers have searched for on their visit much like Amazon. They also have a search by payment option that is tied to your inventory and returns the vehicles in inventory that meet the customer's payment range. Try out their make an offer feature with the voiceover. Their pricing is fair and their contract terms are favorable to dealers. I like the CEO - Jock Schowalter and believe he has the best interest of dealers in mind. Dealer.com - www.dealer.com Reasons to like: Dealer.com has cool websites that make it easy for customers to enjoy and then submit leads. When you put yourself in the customers shoes you realize they just want a quick and easy way to research and search inventory and specials. These websites are intuitive and provide multiple choices for consumers to make an offer, submit a request for quote, seek financing, etc. In addition, the individual vehicle listings have the best photo and detail information I have seen as well as a list of vehicles in your inventory that they may want to consider other than their first choice. The management team is flexible to your needs and readily available which is a big plus. MJMI.com - www.mjmi.com Reasons to like: MJMI has been around a long time and their advertising pedigree serves them well in knowing how to stimulate consumers to action. The owner Jeff Bonnell is approachable and involved in the day to day business and like a dealer he realizes every customer matters. Their technology is designed around your business and they customize the look and feel based on proven techniques. They are in a growth mode now but have the capacity to take care of their current customers and any new ones that are interested. One cool idea they have implemented is an audio description of the used vehicles that can be in english or spanish. Share with them your ideas and watch them bring them to reality. DealerOn – www.DealerOn.com Reasons to like: Dealerships need their vendors to do more than just host their website; they need a complete Internet marketing strategy partner. When DealerOn builds your virtual dealership, that’s exactly what you’ll get. DealerOn’s three key strengths are Search Engine Optimization, lead conversion, and stellar customer support. Using their expertise in SEO, they take search engine rankings, algorithms, and keywords into consideration with everything they do, helping to put your dealership in front of 90% of the search engine traffic. DealerOn also gives you tools to turn that traffic into leads, providing you with rich conversion tools like E-AutoSavings, Virtual Inventory, and video resulting in a 7- 10% conversion rate. Their backend administration center is incredibly easy to use, giving you all of the access you need to update and change your marketing campaign. For those of you who might want or need a little extra help, you’ll be able to reach your dedicated account rep and support team when you need them. DealerOn’s customer support is above and beyond what you may have experienced with other vendors. Search Engine Marketing AutoDealerTraffic - www.autodealertraffic.com Reasons to like: We know the best possible leads come from your own website but sometimes it is difficult to increase the volume. Search engine marketing solves this issue and yet it is confusing to know how to set it up for optimal impact without it being a full time job for your team. Well it is a full-time job at AutoDealerTraffic and Todd Swickard and his team do an excellent job of setting up the right formula for your dealership and budget. Drive traffic to your site, generate more leads and sell more vehicles. ClickMotive - www.clickmotive.com Reasons to like: In a field that is soon to be overcrowded it is important to select an SEM provider that can understand the unique needs of their dealers. ClickMotive works with some intriguing technology to provide web searchers with dynamic web landing zones that convert to leads for your dealership. Their strategy differs from most of the other main line providers in this respect. Both methods will work for a dealership whether they come to the dealer site or a dynamic site. In time we can tell which is most productive. This model is designed to generate high quality leads and dealers do a better job of selling good quality leads. Online Inventory Management CarThink! - www.carthink.com Reasons to like: When you are responsible for managing your online inventory on multiple websites - Dealer website, AutoTrader, Cars.com, eBay, etc. you appreciate the simplicity of a one stop tool that allows you to seamlessly place your complete inventory on these various sites. By lessening the burden of photo lacement you are able to spend more time writing descriptions that cause customers to take note and request more information or call you. The CarThink! crew can work with any environment to get you the best return on your placement regardless of where you place your online inventory. Dealer Listing Service Car Dealers Near You - www.cardealersnearyou.com Reasons To Like: This local directory of car dealers offers free detailed listings to dealers - gain free traffic to your website and links which help your search engine rankings. (A free listing allows you to display your dealership name and a link to your website, your address, a local phone number, a toll free phone number, the tagline for your dealership, your business hours, services offered, makes of vehicles offered, an inventory description, specials and promotions, and rebates and incentives. You choose a username and password and can update your listing at anytime. A free listing is allowed for each physical location of the business - dealerships with multiple locations can submit a free listing for each location. ) Did you make the list? If you would like to have your product or service added to this list please contact David Kain and demonstrate how your company can enhance the sales and profits of our customers. If a company that you are considering is not on the list feel free to send me an email asking about it. Send an Email to david@kainautomotive.com or call him direct at 859-533-2626 |
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